Who's doing what in the world of commercial creativity.
How does a bank reach tertiary students? Saatchi & Saatchi New Zealand solved the tricky part – Where? The social bank, aka ASB Bank New Zealand, has done well to date using Saatchi & Saatchi’s ideas …
It’s tough being a weight loss club. You have to make yourself heard over the siren call of so many “magic” pills, diets and equipment. And the idea of using celebrity ambassadors had one critical flaw …
Publicis Groupe women show off what they can do when they don’t have to play by the rules. There’s A Good Girl is not a creative exhibition to prove that girls just wanna have fun. It’s …
What a clever twist in the unbreakable Toyota Hilux story, S&S. “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-working blokes across the …
The ingenious minds of F/Nazca Saatchi & Saatchi creatives tend to go to places no one else has been. So F/Nazca is taking Miojo noodles out of this world. The agency is going to cook them …
S&S has kept the Toyota Hilux at the top of ute wish lists in New Zealand since 2011. You can bet it will stay there now. The first, a hallmark [read: exaggerated] boy’s tale that showed the …
Ex-worldwide creative director, Bob Isherwood, dreamed up the NDS in 1991. It took moments for the industry to realise he had hit on a brilliant way to unearth the directing talent of the future. Twenty …
Saatchi & Saatchi’s New Directors’ Showcase (NDS) is where top agencies now find tomorrow’s top directors. If you can’t be at the Palais des Festivals show at Cannes on June 19, it is screening throughout …
Headphones drown out a lot of the sound around users. The louder the volume, the less ambient sound is heard. That’s a problem in places like city streets. In China since 2011, there has been a 300% increase in pedestrian …