Headphones drown out a lot of the sound around users. The louder the volume, the less ambient sound is heard. That’s a problem in places like city streets.
In China since 2011, there has been a 300% increase in pedestrian accidents because headphones drown out warning sounds. 70% have resulted in death. 65% have involved people under 30.
So, Saatchi & Saatchi Shanghai helped global news and entertainment brand, Vice, to introduce Mutesic in China. It’s a mobile app that automatically turns the sound down when users should be attending to something else, keeping people safe and aware on the road.
The app simply syncs with users’ current location using GPS. It then decreases the volume as they approach busy road intersections and turns it up again when they’re back on a safe pedestrian strip.
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