Who's doing what in the world of commercial creativity.
There were Super Bowl commercials given grand fanfares in the lead-up to the game. And some that turned out to be quieter achievers. Amazon’s family-pleaser is one of the latter – a story with recent history …
Google’s Super Bowl ad isn’t a wild, imaginative story. It won’t make you cry or laugh out loud (although it will make you smile). And there’s no suspense. It’s a product ad with a few …
So now we know why Squarespace has turned Adam Driver into a group. It’s because “Squarespace is website that make websites”. (You have to watch the commercial to follow the logic.) https://www.youtube.com/watch?v=lIf27sHt2QA The humour is quirky. And …
The Super Bowl is just days away and teasers are being replaced by full ad reveals, some with wild ideas within their 60 or 30 seconds, some with wild ideas around their 60 or 30 …
Downy Unstopables: For 28 days, Downy Unstopables has been keeping a mystery celebrity’s clothes fresh. It was a great idea – a month long product test could really only be sustained if it attached itself …
Remember breaking Bad? Of course you do. It was the show everyone was talking about from 2008 to 2013. Now there’s Breaking Good. It won’t run for five years, but it is hoping to be …
The Super Bowl Game Day ad competition is getting closer, the stakes are getting higher and the teasers are evolving into ad previews. Pepsi is late to add its teaser to the mix – and to …
In AB InBev brand, Busch Light’s Super Bowl spot, a typical Busch bloke offers tips on how to survive in the wilderness. You need three things, he says, food, drink (add product shot, Busch Lite) …
Squarespace has made Adam Driver’s internet popularity useful in its Super Bowl ad this year with a commercial that stars a lot of Adam Drivers. As one Adam Driver explains in the nearly two-minute advance …
The competition for attention between brands at the Super Bowl is ferocious and much of the groundwork is done before Game Day, with teasers and rumours spreading across social media like bushfires. This year is a …