The Super Bowl is just days away and teasers are being replaced by full ad reveals, some with wild ideas within their 60 or 30 seconds, some with wild ideas around their 60 or 30 seconds, some replacing wild ideas with celebrity magnetism (some more successfully than others).
Booking.com has Melissa McCarthy singing. That’s surprising. Its spot is also buzzing with colour and so many costume changes, flits across a vast array of locations and features McCarthy’s hubby, comedian and filmmaker, Ben Falcone.
A two-minute extended version has been promised, and the campaign will run until the end of April with smaller spots across TV and streaming, plus audio and social channels. It’s the first work by Zulu Alpha Kilo New York.
To make sure that fans notice its Super Bowl expenditure, 50 Instagram or TikTok followers who leave a comment on its giveaway posts can win US$10,000 each in travel credits.
Hellmann’s has revealed why Jon Hamm and Brie Larson are stuck in a fridge. Pete Davidson joins in the full spot, because he is an attention magnet.
Workday has brought back older rock stars. Four of them – Bill Idol, Ozzy Osbourne, Joan Jett and Kiss’ Paul Stanley, plus newer rocker, Gary Clark Jr.
They call out executives for calling each other rock stars when they haven’t earned the name or fame.
Ogilvy New York’s 60-second spot was teased on Instagram, with a post inviting followers to “tag a #rockstar who inspires you”.
It will run during the third quarter of the Game.
