Wilf Sweetland has been promoted to the role of chief executive officer, The Sweet Shop, overseeing its core operations in the US, UK & Europe, Greater China, Southeast Asia, Australia and New Zealand. Paul Prince commented, …
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The Sweet Shop
The Sweet Shop’s Noah Conopask: Feel afraid. That’s the power of this film
September 28, 2017
“On a recent shoot in Tokyo I was incredibly inspired by Japan and everything I was seeing around me visually. The streets, the people and the fashion. I learned about a doomsday cult called Aum …
“A dad is a son’s first hero.” These are the only words that The Sweet Shop director, Noah Conopask’s, film about domestic violence provides. The only words it needs to. The film, Hero, for National Coalition …
When Ad Age interviewed Jeff Labbe in its special directors report in 2009, he told the world that the best lessons he’d learned about directing were, “Remain fearless and get dirty”. Labbe’s fearlessness and epic storytelling …
The Sweet Shop adds to its executive resources again
March 14, 2017
The Sweet Shop has added a new executive producer to its resources in Sydney, Loren Bradley. Bradley has worked on both sides of the business – in ad agencies and in production – in Australia, New …
The Sweet Shop’s Ben Dailey becomes an EP
March 2, 2017
The Sweet Shop puts service at the top of its list, so when one of its global offices grows, so too do its resources. Ben Dailey has been promoted from producer to executive producer to accommodate …
Ex-DDB comms director, Kate Neill, to lead The Sweet Shop’s voice
November 1, 2016
“The moment I stepped through the door the energy and enthusiasm at The Sweet Shop was remarkable. It’s a dream role for any communications professional; the culture is incredibly strong, the people are committed to doing …
The Sweet Shop sells the power of freedom
December 18, 2014
Early last month, DDB New Zealand won two Mashies for Sky’s Bring Down the King campaign, Best Twitter Campaign and Best International Digital campaign - that’s 2 of just 24 Mashies Bests handed out for social …
Created by The Rumpus Room, built in rumpus rooms
November 25, 2014
The Rumpus Room didn’t recreate the anticipation and excitement of the F1 World Championship. The digital & social production agency recorded it as it happened. Lewis Hamilton won his second F1 World Championship in Abu Dhabi …
The Sweet Shop’s tits, bums and sparkles…
November 10, 2014
...help Clemenger BBDO Melbourne reinvent the undies Christmas gift. Underwear is the standard Chrissy gift for the person who has everything - and for all males. Clemenger BBDO Melbourne has helped Bonds turn standard into sparkling. Shine …
Another hot new face in The Sweet Shop
September 25, 2014
This is Iain Mackenzie: “…Mackenzie creates visually stunning work for which he has taken home countless awards.” “Iain is one of the giants of the industry. His aestethic, his manner and his collaborative spirit are very well …
M&C gets the better it wanted
September 12, 2014
As I type, “a woman’s touch identifies Melanie Bridge’s work,” I am bracing for a barrage of hate mail – probably from The Sweet Shop director and managing partner herself. Women tend to go all …