The Sweet Shop has added a new executive producer to its resources in Sydney, Loren Bradley.

Bradley has worked on both sides of the business – in ad agencies and in production – in Australia, New Zealand and the UK and has a detailed understanding of the changing needs of agencies and production.

She was a broadcast producer at The Monkeys in Sydney and Saatchi & Saatchi New Zealand, before becoming an executive producer at Robber’s Dog.

Wilf Sweetland, managing partner at The Sweetshop commented, “I am thrilled Loren has chosen to join The Sweetshop. She comes very highly recommended by agencies, has an outstanding reputation as a problem solver and as a balanced and unflappable producer. Her production and attention to detail is of the highest level, as is her commitment to craft and this will be of the greatest asset to the company and our roster of Directors. I couldn’t be happier about the appointment.”

l-r: Loren Bradley, Edward Pontifex & Wilf Sweetland

Bradley’s appointment is part of The Sweetshop’s ongoing growth throughout the world. In the last five years, its directors’ roster has grown locally and internationally. Ben Dailey became an executive producer in New Zealand at the beginning of March. Edward Pontifex is now well-established in his role as executive producer in Melbourne.

Bradley commented, “I thrive on working in a fast-paced creative environment and being part of a strong and motivated team. I love bringing together the right combination of people to bring ideas to life and I like to work with directors, designers, developers and art makers to push boundaries and assist in their journey in creating something groundbreaking and unique. The Sweetshop ticks all these boxes and I’m hugely excited about working with the team and helping to develop their talented roster of directors.”

Cover image from Noah Conopask’s film for Saatchi & Saatchi Sydney Up for the Challenge campaign for Ladbrokes.