We saved the best for last. Yes, this is the last in The Stable's series - a massive thank you to the wonderful creative brains that contributed their wild and wondrous ideas. It's the best …
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Who's doing what in the world of commercial creativity.
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What made it great?
What is it about Ampelmännchen that is so great for Annie Price, creative director, Wunderman Thompson Melbourne? "I wrote about something that reflects my love of collecting and of ‘things’ that have stories. This incredibly …
What made it great #6: Jenny Mak, CD, Ogilvy Sydney
July 8, 2020
"Einstein was no lone genius," Ogilvy Sydney creative director, Jenny Mak, notes. That's good news for all except unrelenting egotists and the creative industries can live without those. Here's what will always make it great …
New Zealand has declared that, there at least, Covid is over. In Australia, Covid is in its final throes (we hope). During her time in lockdown, Kim Pick, executive creative director of VMLY&R New Zealand …
What made it great #4: Rob Martin Murphy, ECD Ikon
May 13, 2020
What made it great is one of those things that creatives always say they want – a completely open brief. The reality of getting one, though, is often different from the dream. Open briefs are scary. …
What made it great is one of those terrifying things you give to creatives to test their nerve - a completely open brief. So far no one has come back asking for details. Kudos to …
Here's what happens when you give a frighteningly open brief to a strategist. This strategist, Toby Harrison, is a former theologian, broadcaster, and filmmaker. He approaches advertising in wild and wonderful ways. The brief too. Here …
Wonderful ideas happen when you give great creative people a "frighteningly" open brief. Great creative minds move in amoeba-fashion; where they go to is fascinating. This is the first in a series of discussions with …