Who's doing what in the world of commercial creativity.
As UEFA EURO 2024 begins and fans wonder about the mystery of sporting genius, Nike and Wieden + Kennedy London propose that it’s madness - obsession, superstitions, extreme health and fitness regimes…at least in the …
Nike is using its considerable power for something really, really good. It’s fighting the old school way of thinking about team games, especially football, that was aggressive, male-dominated and downright nasty. The film, created by Wieden …
Nike has been churning out motivational stories featuring its sporting stars for a long time. There are dozens of them. But you can’t really fault them. They have “good hearts” and they do good work, …