Nike is using its considerable power for something really, really good. It’s fighting the old school way of thinking about team games, especially football, that was aggressive, male-dominated and downright nasty.

The film, created by Wieden + Kennedy London, and directed by Riff Raff’s Rich Hall features an old and grubby football who shouts toxic “advice” about the game until he is booted away by Marcus Rashford, forward for Manchester United and the England national team. The twenty-four year-old player represents the new era of football – on the field as well as in this commercial.

Credtis:

Client: Nike
Football Sports Marketing Manager, Senior Players: Ben Harris

Agency: Wieden+Kennedy London
Creative Director: Patrick Treacy
Creatives: Aaron Skipper & Tom Corcoran
Producer: Matthew Ellingham
Account Manager: Matt Whiteside

Riff Raff Films
Director: Rich Hall
Owner: Matthew Fone
Executive Producer: Tom Berendsen
Producer: Jay Lovelock
Manchester Line Producer: Michelle O’Brien
DoP: Benjamin Kracun
1st Ad: Rob Thorpe
Production Designer: Jane Carroll

Puppetry: Steve Clarke @ Asylum

Editor: Ben Corfield @ Stitch
Post Production: Black Kite
Colourist: Richard Fearon
VFX Lead: Andrew Curtis
Sound Designers: Sam Ashwell & Jake Ashwell @ 750mph