Amazon Prime can turn a security guard into a chef and heal a rift in a relationship. If only that were true, but the stories are wonderful and the telling …
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Who's doing what in the world of commercial creativity.
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Wieden + Kennedy London
Nike is using its considerable power for something really, really good. It’s fighting the old school way of thinking about team games, especially football, that was aggressive, male-dominated and downright …
Wieden + Kennedy London to lose Tony Davidson
March 12, 2021
Tony Davidson and Ian Tait have led creative at Wieden + Kennedy London since 2014 as executive creative directors. Although Tait announced his resignation in July last year, they will …
Wieden + Kennedy London & The National Trust: Need calm, need nature
September 7, 2020
Covid’s lockdowns did a little to alleviate, temporarily, the stresses we humans are wreaking on the environment but in the UK, the pandemic also put on hold The National Trust’s …
Most people believe that babies are picky eaters. That they are the toughest food critics in the world. It’s one of the most widespread new parent fears. Wieden + Kennedy …
Fibre-packed yogurts. Fibre is one of those things that more of could probably benefit everyone but is never going to induce wild excitement. And that’s exactly the hand that Wieden …
Wieden + Kennedy London: Nike embeds itself in the spirit of London
February 9, 2018
Nike is winning the hearts of London youth by showing that it understands and supports them. “Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them.” Young …
So this arrived today from Wieden + Kennedy London…
December 20, 2017
“This year we've joined forces with our friends at Pitch & Sync to create a musical Christmas that's statistically 30% bigger*, all in support of The Rhythm Studio Foundation, a …
Nobody expected Wieden + Kennedy London to give TK Maxx an average campaign when it was appointed as lead creative and strategic agency two years ago, but the agency exceeded …
Wieden+Kennedy London’s latest Bud Light ad (the brand’s third national ad campaign since its launch in the UK earlier this year) looks like a lot of other lifestyle ads. It …
Wieden + Kennedy: Tyrrells crisps get absurdly watchable
September 8, 2017
The most wonderful thing about Wieden + Kennedy’s creativity is that you never know what it will come up with next. It begins trends rather than following them. And its …
W+K: TK Maxx tackles its (pretentious) critics
May 11, 2017
TX Maxx has launched in Australia with far tamer advertising than its UK parent. In the UK, Wieden + Kennedy London has been producing madcap spots since it won the account …