Nobody expected Wieden + Kennedy London to give TK Maxx an average campaign when it was appointed as lead creative and strategic agency two years ago, but the agency exceeded even inflated expectations with Ridiculous Possibilities.
Then, this Christmas it exceeded its own irresistible madness with a campaign that gave lucky TK Maxx customers the gift of a white Christmas. The agency delivered real snow to real homes – enough real snow to build snowmen and make angel wings.
Wieden + Kennedy London: TK Maxx gives lucky customers an actual white Christmas
But not even Wieden + Kennedy can outdo Mother nature. And she had her own Christmas snow gift planned. She snowed on W+K’s parade, so to speak.
Undaunted, W+K and TK Maxx turned being upstaged into an upstaging of their own. With a rapid response tweet and re-edit of the TVC, Wieden + Kennedy created an even more Like-able, Share-able – and memorable – Chrissy ad for TK Maxx than the original.
Ok so who found that bloody snow globe in TK mAxx?? @TKMaxx_UK #whitewinter #snow #ukwinter #tkmaxx pic.twitter.com/0NjxjidvSZ
— Karina Macko (@KarinaMacko) December 10, 2017
