Tony Davidson and Ian Tait have led creative at Wieden + Kennedy London since 2014 as executive creative directors. Although Tait announced his resignation in July last year, they will leave together in the middle of this year.

Davidson has been at W+K for more than 20 years. He joined the agency in 2000 with then creative partner, Kim Papworth, and became a global partner in 2009. He arrived at Wieden + Kennedy from Bartle Bogle Hegarty, where he had been hired by John Hegarty. He had also worked at Leagas Delaney and Boase Massimi Pollitt. In 2016, the British Arrows gave him the Chairman’s Award for his contribution to advertising.

Davidson has overseen high profile, highly successful and much awarded campaigns such as Nike’s Nothing beats a Londoner, Honda’s Power of Dreams, Three’s Silly stuff. It matters, Sainsbury’s Live well for less brand refresh and TK Maxx’s Ridiculous Possibilities. He has also led agency initiatives such as the in-house creative crash course, The Kennedys; local school outreach programme, Forever Curious, and the Makers’ Residency windows.