As UEFA EURO 2024 begins and fans wonder about the mystery of sporting genius, Nike and Wieden + Kennedy London propose that it’s madness – obsession, superstitions, extreme health and fitness regimes…at least in the football stars it features, Brazilian star, Vinicius Jr; French star, Kylian Mbappe; Norwegian star, Erling Haaland; and the “godfather of footballing brilliance”, Ronaldinho.
And it’s all presented in a mad film underscored by the bizarre Screamin’ Jay Hawkins’ classic, There’s Somethin’ Wrong with You.
Director, Sam Pilling’s unhinged two-and-a-half minute film, Awaken Your Madness, demands that great players use their madness “when the world is watching”.
Awaken Your Madness is running online and across Nike’s social channels.
Credits:
Agency: Wieden+Kennedy London
CCOs: Ana Balarin, Hermeti Balarin
Creative Directors: Becca Pottinger, Albert Pukies
Creatives: Adam Crockett, Will Wells, Sammy Watts Stanfield
Production Company: Magna Studios
Director: Sam Pilling
