Yes, it's another motivational speech from Nike. But sport is good for the world and if it’s good for Nike to be the #1 voice of sport, so be it. Nike and Wieden + Kennedy Portland …
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Wieden + Kennedy Nike
Budgie smugglers and kangaroos. It’s nice (?) to see that Australia's cultural stereotypes are alive and well, even in Nike advertising. Personal peeve aside, Wieden + Kennedy Portland has created something fresh in a category …
It's not often that Wieden + Kennedy is beaten to an idea, but it has happened. A few weeks ago, FCB globally, led by the agency’s Belgium office, FCB Happiness, and the Beiersdorf client hub at …
Wieden + Kennedy: Nike walks the tightrope between commerce and cause (particularly well)
March 8, 2017
A cynic might say that promoting women, women’s athleticism and women’s right to play sport throughout the world is good for Nike business. And it is. India, Turkey, the Middle East and Russia are emerging …
W+K puts even more individuality into Nike’s narrator ads
August 8, 2016
Remember when Possibilities bowled you over? “Damn, I wish I'd thought of that,” you said. A lot of you must have. A plethora of coach-talk narrator ads followed in its wake. Wieden + Kennedy’s narrator has …