Local is the new big
About 38,000 people live in the city of Wigan in the UK. Claire Hannah is a radio journalist there. Last year, she tweeted that she was disappointed her local Tesco didn’t have the festive green …
About 38,000 people live in the city of Wigan in the UK. Claire Hannah is a radio journalist there. Last year, she tweeted that she was disappointed her local Tesco didn’t have the festive green …
Gap’s new global agency, Wieden + Kennedy, launched Dress Normal in August, with four black and white ads directed by David Fincher. Gap’s global chief marketing officer, Seth Farbman, explained (?), "What I wanted, because this …
If you become an AWARD judge, your jury chairman will be the co-founder and chairman of W+K, Dan Wieden. On April 1, 1982, Dan Wieden and David Kennedy pulled off the greatest April Fool's stunt ever. …
When Honda first launched it was edgy and sporty, the love child of a racing car and forward thinking engineers. Now it’s a family car. In order for the new Civic Type R, to be credible …
Much is made of the fact that You Are Someone’s Friend in the W+K Tokyo campaign. Facebook’s first ever campaign in Japan is based on the idea that the most important thing you can be is …
Wieden + Kennedy’s madcap little apps for Sony’s waterproof phone have real standout. “We didn’t want to do the obvious thing and show the phone in the toilet, say, or some other everyday water hazard. Instead, …
Of course there’s a twist. The Dress Normal campaign is built around a group of extraordinary celebrities. Seth Farbman, Gap global chief marketing officer explained, “Finding your own version of ‘dress normal’ is an art – …
Apple’s Christmas ad, Misunderstood, won Outstanding Commercial 2014 at the Creative Arts Emmy Awards on August 16. It’s the week before the Emmys, when the talents on which television production relies get their time in the …
Wieden + Kennedy New York has reinvented Whatever’s Comfortable. It’s still strange, but now it’s strangely (and powerfully) seductive. And that, after all, is how an alcohol brand should be, is it not? A billion kudos points …
Nike and Adidas ads were the world’s “best and most-shared viral ads and branded videos across Facebook, Twitter and the blogosphere” this week. Ok. But did they sell? Unless you’re American, there’s a good chance you …
W+K London’s first ad campaign for Brown-Forman’s Chambord will make you wish...you’d done it. “Do this, don't do that, follow the rules, post a selfie. Why do we bend to social pressures? Why can’t we just …
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