Who's doing what in the world of commercial creativity.
Part of the allure of Campbell Canada brand, Goldfish Crackers, is their imaginative shape. The brand’s new agency partner, Zulu Alpha Kilo, has used this asset to create a new brand platform for the brand, …
People have short memories. After three months of watching movies alone on small screens, would people remember the thrill of the big screen experience, the cinema experience? Cineplex is getting ready to reopen its theatres wherever …
At the height of the Covid-19 crisis, Canadian luxury menswear retailer, Harry Rosen, collaborated with partners, Shirt Fit, to repurpose its Harry Rosen Signature dress shirts to produce protective non-clinical face masks. They use 100% …
There’s a formula for pharma commercials. It's ripe for parody. And that’s exactly what Zula Alpha Kilo has done for Subaru, because parodying the pharma TV commercial format is also perfect for delivering Subaru Impreza …
It's not always easy being an indie. You have to work harder. You have to do more. You're little in a big business world. Every now and then, you wonder, "What if we were bought?" Zulu …
Toronto’s CN Tower is a remarkable piece of design, one of the tallest free-standing structures in the world. At night, its lights change every few minutes. Zula Alpha Kilo and KitchenAid have improved this icon …
“Music and beer have always united people.” That’s a statement that the beer brand with music woven into its DNA wants people to know. SingleCut was named after an iconic guitar body. Even its draught …
The two parody ads below will make you squirm. They’re about you. But they’re also good for you. They’re good for you because they’re trying to change advertising pitches. Trying to make them fairer. Along the way, …
Truths are more engaging than bullshit. Self-effacing humour connects audiences better than bombast. It’s a shame that this isn’t drummed into all marketers. Perhaps this campaign by Zulu Alpha Kilo will be used as a …
Everyone knows that sore throats are painful. Ads have been reminding us for years. Zulu Alpha Kilo figured that there was an opportunity for Betadine to stand out by making a simple change on its …
Advertisers are beginning to realise that there’s a growing generation of older people out there. They buy things. They’re changing and using services to adapt to those changes, like retirement. Quite well, with the right …
Want brave new talent? This is how you do it. You create a video that scares them straight out of advertising. Only the bravest will survive. Perhaps only the left-of-field thinkers will get it. Toronto agency, …