Toronto’s CN Tower is a remarkable piece of design, one of the tallest free-standing structures in the world.  At night, its lights change every few minutes. Zula Alpha Kilo and KitchenAid have improved this icon of design a bit. They put a colourful digital billboard of a KitchenAid mixer near the tower. As the lights on the tower shift, so do the colours of the stand mixer. The billboard is linked to an algorithm that lights up the mixer in thirty-two different colours in sequence, matching the tower’s exactly.

The billboard uses a camera that detects the colour of the CN Tower and converts it into an XML feed. An algorithm uses this information to essentially provide trafficking instructions to Astral’s digital board instructing it to match the colour of the tower with one of KitchenAid’s 33 stand mixer colours.

The campaign underlines the fact that Kitchen Aid stands for creativity in the kitchen, while it shows off the vast array of personalisation options available with KitchenAid stand mixers.

“KitchenAid is all about unlocking creativity in the kitchen,” explained Jacqueline Probert, KitchenAid Brand Manager, “this billboard is a playful way to show Torontonians how they can personalise their stand mixer to their style.”

“Behind the technology is a simple idea,” added Ian Simpson, creative director at Zulu Alpha Kilo, “Using only the image of the stand mixer, we are able to capture some of the same magic that has made KitchenAid an icon of design.”

So as the CN Tower lights up to celebrate a Raptors playoff win or a holiday, the KitchenAid stand mixer will follow suit.

Zula Alpha Kilo’s production partner was Bounce Media. Media was handled by Cossette media.

Credits

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Directors: Ian Simpson & Catherine Allen

Art Director: Michael Romaniuk

Writer: Patrick Godin

Account Team: Nadine Arsenault, Lisa Sousa & Skye Gandy

Planner: Spencer MacEachern

Digital Producer: Marko Stevelic

Studio Director: Greg Heptinstall

Production Artists: Brandon Dyson & Steve Goode

Interactive Production: Finlay McEwan @ Bounce Studio

Production Company: Zulubot

Executive Producer: Tom Evans

Social Content Producer: Rebecca Wood

Production Coordinator: Jane Broadfoot

Photographer: Alex Wong

Social Media Editor: Cecilia Bernasch

Client: KitchenAid Small Appliances

Client Management: Jacqueline Probert