Baking and hyper-reality are both hot trends in social media. Zulu Alpha Kilo & KitchenAid have put the two together, reimagining their appliances in cake form. The partners joined up withcake artist, April Julian, from the Netflix show, Is It Cake?, to create hyper-realistic replicas of KitchenAid appliances, including the famous stand mixer, leaving audiences questioning whether they are looking at an actual appliance or a baking masterpiece.
Julian transformed cake with unwavering attention to detail into unmistakable KitchenAid forms – a stand mixer, range, and fridge. “For those who love to create, this campaign is a reminder that the kitchen is a place of joy, discovery, and creativity – especially when KitchenAid appliances are involved,” stated Janice Ryder, country manager, KitchenAid small appliances.
“Making a tasty facsimile of an appliance with that appliance felt like the perfect expression of all that is possible with KitchenAid brand,” added Michael Siegers, creative director at Zulu Alpha Kilo. By combining the worlds of baking and art, KitchenAid aims to capture the imagination of makers, creators, and food lovers alike.”
As the campaign makes its way around social media, KitchenAid brand is inviting fans and culinary enthusiasts to join the excitement by sharing their own experiences – an opportunity for fans to test their own limits and see how far they can go to bake the ultimate stand mixer, and eat it too.
Credits
Client: KitchenAid Canada
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Directors: Michael Siegers, Jonah Flynn
Art Director: Tanios Nims
Writers: Karishma Wadia, Mariia Kul
Clients: Greg Skinner, Janice Ryder, Prajay Shah, Pradeep Verma, Gopal Katwal Chhetri, Karina Tano Gigante, Mareike Greve
Account Team: Lisa Walton-Rixon, Shauna McKenna, Abdulla Barakji, Chris Rosario
Strategy: Cameron Fleming, Patrick Henderson
Production: Andrew Sekine
Production Company Zulubot
Executive Producer: Adam Palmer
Producer: Siddhi Patel, Colleen Allen
Editors: Can Yuksel, Amy Groll, Erin Brazeau
Assistant Editor: Adrian Gluvakovich,
Colour &Online: Can Yuksel
Audio: Noah Mroueh
