At the height of the Covid-19 crisis, Canadian luxury menswear retailer, Harry Rosen, collaborated with partners, Shirt Fit, to repurpose its Harry Rosen Signature dress shirts to produce protective non-clinical face masks. They use 100% cotton, made in Canada, washable and reusable and were donated to Canadian hospitals in need for hospital visitors and discharged patients.

They became enormously popular.

Agency, Zulu Alpha Kilo, saw a Father’s Day idea in the trend. Harry Rosen is offering a limited-edition matching gift set for Father’s Day – Harry Rosen Signature dress shirt and matching mask.

Zulu Alpha Kilo founder and chief creative officer, Zak Mroueh, explained, “Harry Rosen went to bat for Canadians during the crisis, and we wanted to do something playful for Father’s Day.

Trinh Tham, chief marketing officer at Harry Rosen, added, “It all started with our swift relief effort to help hospitals during Covid-19, but after an enthusiastic response from our customers, our non-medical face masks are now available online. Father’s Day marks the perfect occasion for us to promote fashion that is both safe and stylish.”

The Harry Rosen Father’s Day matching gift set will be promoted across all their social media channels including LinkedIn. Audiences are encouraged to nominate a special Dad and share why he deserves it the most. Winners will receive a limited-edition matching gift.

Credits:

Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Creative Director & Art Director: Susie Lee

Creative Director & copywriter: Jonathan Smith

Account Team: Mike Sutton & Eric Kormos.

Studio Artists: Jeannette Downes & Greg Heptinstall

Client: Harry Rosen Inc.

Client Team: Trinh Tham & Ben Kriz