Seven of the world’s most popular sneakers now come in a brand new, limited edition colour-way. Gold trim. And only at Foot Locker. These sneakers are “worth their weight in gold” to their wearers. To amp up the desirability of Foot Locker’s iconic sneakers, Pusher Brisbane wanted to create gold content.
Gold, literally.
The sneakers are doused in gold in extra slo-mo.
To create this visual feast in-camera, Pusher called in specialist motion production company, Tasty Pictures, and motion design studio, Breeder.
Tasty happens to own the only high-speed motion control robots in Australia.
The production company built custom shoe rigs, integrated triggers and camera and product moves that are only possible with the Tasty robots. Breeder directed the film and completed all of the post-production.
This is the result:
This is how it was done:
And this is the director’s cut.
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