The famous long lustrous locks of San Francisco 49ers player, George Kittle, have been stripped. He’s bald on top now. There’s nothing on his roof. Kittle’s striking [read: shocking] appearance is TBWA\Chiat\Day LA’s reminder to the US that they don’t need a satellite dish to watch football games on DirecTV this season.

Reinforcing Nothing on Your Roof is a chance to win a custom Footbald helmet signed by Kittle and designed to match Kittle’s new bald on top hairdo. Fans can also try out Kittle’s signature look with a custom Snap filter that allows fans to get an AR empty-roof haircut and share it with their friends.

The social-first campaign is the latest evolution of the Sack The Sunday Scaries campaign that has already featured Travis Kelce and Chris Jones and Bird Ballparks which featured MLB legend, Randy Johnson. In each, DIRECTV partnered with fan-favourite athletes, with fun videos and limited-edition collectors’ items. The misconception that DIRECTV only offers satellite technology has been deterring football streamers from considering DIRECTV as their go to place to watch. This past year, DIRECTV has been on a mission to educate fans that you don’t need a satellite to catch your games.

 

 

 

 

 

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A post shared by San Francisco 49ers (@ninersnationsbn)

Credits:

Client: DirecTV
Chief Marketing Officer: Vince Torres
Vice President: Kelly Jo Sands
Advertising: Sheri Holmes & Sheida Karami
Marketing Manager: Ty Tanioka
Communications Manager: Jon Greer
Communications Director: Nick Ammazzalorso
Social Director: Chris Rash