TBWA\Chiat\Day Los Angeles and DirecTV have created another whimsical mash-up in the third instalment of Get Your TV Together (you can get live and on demand together). The campaign began in 2021 with Serena Williams blended into Wonder Woman. Instalment #2 featured baseball stars, Alex Rodriguez, David Ortiz, Ken Griffey Jr and Randy Johnson, as GOATbusters in a Ghostbusters mash-up.

This time The Real Housewives and NFL players go heads to head in an aggressive match and you can guess which side is the most aggressive. The commercial begins with Dallas Cowboys quarterback, Dak Prescott, being slammed by Real Housewives of New Jersey star, Teresa Giudice.

“Our goal with every iteration of DirecTV’s Get Your TV Together campaign is to unleash fandom in a way that feels more fluent in entertainment than any other brand out there. That means walking the tightrope of telling a story everybody can get, while mining the source material for those hyper-specific references and gags that let audiences know, ‘Yeah, we’re talking to you,’” stated Mark Winters, creative director of TBWA\Chiat\Day LA.

A 30-second version of the commercial is running across TV, digital and social media, supported by a Meta augmented reality (AR) game by Critical Mass, plus Snapchat filters and Reddit integrations across digital and social.