Netflix’ new password sharing ban has disrupted a lot of people’s unofficial “family plans” across streaming services. But frozen pizza brand, Red Baron, and TBWA\Chiat\Day, are offering some consolation. In their carpe diem, Red Baron pizza is encouraging Pizza sharing among family and friends through a limited-time promotion.
The promotion is based around a free Red Baron pizza coupon obtained on a microsite and announced via an attention-grabbing video, running on Red Baron’s Instagram, Tik and Twitter accounts.
The promotion fits perfectly with the brand’s motto and brand platform, Share Something Awesome.
The coupons were “sold out” in 90 minutes. Accompanying the promotion were fake movie posters that spoofed TV and film genres popular on streaming platforms, each with a pizza twist and an OOH mobile billboard.
Credits
Client: Red Baron
Vice President of Marketing: Federico Arreola Carrazco
Marketing Director: Roger Galloway
Brand Manager: Maddie Essman
Marketing Manager: Meredith Saari
Social: Mckenzie Magaw
Digital Marketing: Andy Krall
Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Renato Fernandez
Executive Creative Director: Kirsten Rutherford
Creative Director: Martin Insua
Art Director: Sumner Mahaffey
Copywriter: Greg Ballif
Design Director: Bruno Regalo
Innovation Director: Bert Marissen
Producers: Danny Arnone
Art Producer: Ted Copeland Associate Producer: Max Hite
Business Affairs Manager: Candace Mooty
Strategy Directors: Corey Kindberg Associate Strategy Director Blair Paley
Social Manager: Tiffanie Woods
Group Brand Director: Jacqueline Redmond
Management Supervisor: Tatiana Froehlich
Brand Supervisor: Karen Falk
Traffic: Le-Anne Noble
Operations Director: Klarika Huszar
Project Manager: Myah Doss
Billing Coordinator: Caia Knoles
Director of PR: Pamela Chinawah
Senior PR & Communications: Autumn Drummond
Senior Connections Strategist: Monica Glosson
Senior Data Strategist: Julia Lucey
Production Company: DxD
Creative Director: Thiago Matsunaga
Design Director: Monica Gelbecke
Production Manager: Alessandra Horn
Designer: Gabriel Menezes
Animation: BigWip
Editor: Danny Smight
