You probably wince when you see those marks left on car park columns and walls from cars that have not quite parked perfectly.

TBWA\G1 has turned them into artworks.

At first glance, they look like brush strokes on canvas. They’re rather beautiful. Then the penny drops.

TBWA’s point is that parking is not an art.

And Nissan’s Around View Monitor protects drivers from the fear of scraping or denting their cars while parking in tiny spaces.

Around View Monitor uses four cameras to give the driver a virtual bird’s-eye view of their car in its surroundings.

 The #ParkingIsNotAnArt prints are running throughout Europe supported by a demo video, a social media push, a CRM program, and POS displays.

Credits:

Agency: TBWA\G1

Ewan Veitch, Philip Nunn, Anne-Françoise De Taillandier, Buu Tran, Franck Nguyen, Aurélie Crespo & Margaux Wanin

European executive creative director: Eric Pierre

Creative director: Jocelyn Berthat

Art director: Joy Robin

Copywriter: James Blose

Art buyer: Marie Moulin

Photographer:  Fabrice Bouquet

Retouching: Les Démons

Client: Nissan Europe

Martin Moll, Gaëlle Devitry, Andrea Bencelova, Michel Fromentin, Sophie Dyer