Truckerball!!!!

TBWA\G1 has made use of Nissan’s global partnership with the UEFA Champions League to give its light commercial vehicle range something the competition might never have. Truckerball. The new pan-European campaign is, of course, designed to show off the innovation and performance of the Nissan LCV range. But it’s actually a turbo-charged adrenalin-rush game of footy…

…played from on the backs of Nissan NT400 Cabstars trucks.

Gareth Dunsmore, marketing communications general manager, Nissan Europe noted, “Nissan is about ‘innovation that excites’ and the Truckerball film perfectly embodies that brand spirit.”

The music clip-style film, directed by Emil Möller, includes a cameo appearance from Nissan brand ambassador and Manchester City star player, Yaya Touré, with viral trigger embedded in its DNA.

The Truckerball film was released online on June 6 just before the UEFA Champions League final. The full campaign includes TV, digital, print, OOH, CRM, PR and retail in more than 25 European countries. Additional videos and print adverts have been developed to focus on specific innovations and product features of the LCV range within the football theme.

Ewan Veitch, president, TBWA\G1, commented, “This campaign gives a strong statement of commitment from Nissan to a market that is often overlooked from an advertising perspective. We are proud that Truckerball will roll out so prominently across Europe and feel it communicates all of Nissan’s most important brand attributes – Excitement, Innovation, Performance, Energy.”

NRMADE Better Brisbane Bronco

M&C Saatchi Sport & Entertainment Fans is giving Brisbane Broncos fans a bigger role in getting their tem to the top of the NRL ladder. Virtually. Fans can predict who they think will be the best performing players in each game, building the Ultimate Bronco throughout the NRL season, on an interactive activation and digital platform for Broncos’ sponsors, NRMA.

The Ultimate Bronco is created by combining real-time game data from players who have performed best in each match – focusing on their lungs, arms, legs, brain, shoulders, hands and feet. Tipsters whose predictions match, or come closest to, the Ultimate Bronco are in the running for great weekly prizes. The fan who has the highest total score at the end of the season will win a trip to the 2015 NRL Telstra Premiership Grand Final, including flights, accommodation and tickets to the big game.

The site includes videos of NRMA brand ambassadors, Shane Webcke and Justin Hodges. In the first 24 hours, Sport and Entertainment released three videos via the Brisbane Broncos Facebook page. And received 48,000 organic views.

NRMA Insurance, SGIO and SGIC senior manager for advertising and sponsorship channel, John Lewis, commented, “The activation is a smart, innovative and highly engaging way for us to support the fans and the fans to support their beloved team. With over 700 fans participating in the first 2 weeks it has already got great traction and is yet another example of how we make footy, NRMADE BETTER.”

Credits:

Concept: M&C Saatchi Sport & Entertainment

Build: M&C Saatchi MAKE.