Airports throughout the world are named after great people – Charles de Gaulle, Leonardo da Vinci, John F. Kennedy. Helsinki Airport wants people to know that, to it, they are great. So the renewed and expanded Helsinki Airport has dedicated itself to the people it most values, its passengers. As of now, anyone visiting the airport has the chance to name it after themselves by adding their name to the official sign on the airport’s façade in a campaign by TBWA\Helsinki.

“We strongly believe that airports are, and always should be, for the passengers. Because what would they be without customers? We are beyond proud to be the first airport in the world to actually name ourselves after you, me and all of us,” stated Katja Siberg, director marketing and customer experience, SVP of Finavia Corporation.

Renaming the airport temporarily is a part of the celebrations surrounding the opening of Helsinki Airport’s renewed terminal 2 and its investment in strengthening Helsinki Airport’s position as Northern Europe’s leading transfer hub, which includes developing its customer experience.

“The idea came to be through a realisation that there is still something really old in the naming convention which no one has yet dared to play with. Basically, you are always visiting someone else’s airport when it could and should be yours. To truly connect with people, modern brands need to shift towards customising and personalising everything from products to brand experiences. We feel that this experience is the ultimate tribute for Finavia’s customers and paves the way towards what modern airport experience is all about,” explained Mikko Pietilä, executive creative director, TBWA\Helsinki.