TBWA\London has become a new sponsor of the School of Communication Arts (SCA), the UK institution with a reputation for producing top creative minds in advertising. Its alumni have created award-winning work at major agencies such as adam&eveDDB, Uncommon, and Wonderhood.

This partnership marks a significant investment in the future of the creative industry and reinforces TBWA\London’s commitment to nurturing diverse talent.

The partnership underlines the importance TBWA\London places on supporting the sources that have contributed to its talent pool. With several SCA alumni now working at TBWA, the sponsorship aligns with the agency’s commitment to fostering new talent in the industry, particularly from diverse backgrounds. It also supports SCA’s mission of producing innovative and disruptive creative thinkers, as well as providing SCA students with access to TBWA\London’s industry expertise through guest lectures, portfolio reviews, mentorship and real-world briefs set by the agency. These opportunities will help students gain hands-on experience, showcase their skills, and refine their thinking.

Andy Jex, CCO at TBWA\London, stated, “Supporting the School Communication Arts is about more than just financial investment; it’s about nurturing emerging talent and protecting the future of our industry.. The diverse and talented students at SCA are the creative minds who will lead the next wave of innovation in advertising. We are excited to collaborate with SCA and look forward to seeing the amazing work that will come from this partnership.”

Marc Lewis, dean at SCA, added, “At SCA, our goal is for one-third of our students to receive scholarships, and partnerships like this make that possible. This sponsorship allows us to collaborate with excellent pipeline partners to identify and support outstanding young talent. TBWA\London is demonstrating true leadership by investing in SCA and showing confidence in the next generation of creative thinkers.”