TBWA\London has appointed the dynamic James Faupel as its new head of production. He brings to TBWA more than two decades of industry experience, and a glowing reputation for his creative capabilities and innovative strategic approach to production, having held recent prominent roles at leading creative agencies such as Mother, 4Creative and Uncommon.

Prior to TBWA\London, Faupel worked at Meta Reality Labs and was previously client-side within the META EMEA marcom team, where he contributed to innovative projects in the immersive technology space. Following this, he was the integrated production director at Mother and an executive producer for 4Creative, where he worked on the celebrated work, Partygate. He also led the production team at And Rising and was the head of broadcast at Karmarama.

Faupel has been hired to expand and diversify the production department, exploring unconventional and disruptive ways of working across alternative channels. As production head, Faupel will provide a clear vision and guidance for the team, ensuring the department continues to thrive. With a full-strength team in place, TBWA\London will now amplify its recent creative impact and as it aims to solidify its position as a leading force in the industry.

Faupel will report to CCO, Andy Jex, with whom he worked at Saatchi & Saatchi on campaigns such as the launch of EE and the British Arrow Ad of the Year, T Mobile Welcome Home, ensuring smooth integration of production into the agency’s operations. The appointment continues TBWA\London’s development of its senior team following its recent appointment of Raquel Chicorel as chief strategy officer.

Replacing Melody Slyvester who left to join Common People Films, Faupel will focus on collaborating with the production department with the creative department, account management, and clients to bring innovative ideas to life.

James Faupel commented, “I’ve always respected and admired TBWA\London’s work, especially since working with Andy Jex during the EE launch while we were both at Saatchi & Saatchi. I am eager to work closely with the Senior Leadership Team and beyond to help drive the agency’s growth and innovation.”

Andy Jex added, “James’s character, experience and skill set make him the perfect fit for us. As a head of production being a maker, a fixer and a doer is a given. But it’s his creativity that sets him apart. The best work takes many weird and wonderful forms, so in order to make them you need a fundamental love and understanding of ideas and how to craft them and that’s what James brings in spades.”