Apple has seized a historic moment in culture. The 2025 Academy Awards coincide with Brazil’s most significant holiday, Carnival, and the Brazilian political biographical drama, Ainda Estou Aqui (I’m Still Here), is competing in three major Oscar categories: Best Picture, Best Actress, and Best International Feature Film.
Its newest Shot on iPhone film, Brasil em Cena (Brazil on Screen), shot entirely on iPhone Pro Max, celebrates the rise of Brazilian cinema as well as Carnival. The film, set in a transformed warehouse, features an original samba song composed by Jair Oliveira, a composer, producer, and musician who has shaped Brazilian music through his authentic blend of samba and soul. As the son of legendary Jair Rodrigues, Oliveira carries forward a rich musical legacy while innovating the genre through his prolific songwriting and collaborations with Brazil’s greatest sambistas.
Performing the song is Nilze Carvalho, a powerhouse in Brazilian music deeply rooted in the traditions of samba.
The campaign will air during the 97th Academy Awards broadcast on Rede Globo, during Carnival, creating a cultural bridge between these two grand celebrations. The song will be available on Apple Music and the film can be viewed through exclusive content on Apple’s Instagram profile.
Credits
Agency: TBWA\Media Arts Lab, LATAM
Director: Mariana Borga
Production Company: Pródigo Films
Audio Company: S de Samba
Director of Photography: Gabriel Bianchini (Bibi)
Music: Jair Oliveira & Nilze Carvalho – “Brasil em Cena”
BRASIL EM CENA (BRAZIL ON SCREEN) (OFFICIAL LYRICS
Our Cinema Turned into Carnival
A Red Carpet with Samba in Our Steps
Three Reasons to Make Some Noise
On the Big Screen, Our Pride
Action! Emotion, Joy, and Faith
Carnival is Already Cinematic
Those Who Samba Step Into the Scene
And Know the Party Is Phenomenal
Now the Avenue Becomes the Screen
And Brazil Shines on the Parade
Our Cinema Has Turned into Carnival!
Lights, Camera, Action!
The Scene and the Samba Bringing Joy to All
Oh oh oh oh oh
Lights, Camera, Action!
Brazilian Cinema Has Turned into Carnival!
