TBWA\Media Arts Lab’s humour takes an eerie twist in Apple’s new back-to-school campaign for Mac, all directed by Emmy-winner, Tom Kuntz, and Oscar-winning DP, Hoyte Van Hoytema. The three spots have fun with the authority attitude of school staff who think they everything.
Note: Found stars long-time film legend, Gary Farmer, most recently seen in Reservation Dogs, illustrating how setting up Find My on your Mac can be a lifesaver — even when offline.
The campaign sets out to prove There’s nothing quite like a Mac.
The full campaign covers TV, TVO, pre-roll, digital, mastheads, in-article, programmatic video, social.
Apple back to school adsApple back to school TBWA\Media Arts Lab Tom KuntzApple TBWA\Media Arts lab back to school
