TBWA\Media Arts Lab (MAL), Apple’s global creative agency, has appointed Nick Ciffone as executive creative director. Ciffone will be based in Los Angeles and report directly to global chief creative officer, Brent Anderson.

Ciffone has already spent eight years at MAL. A fierce creative storyteller and formerly group creative director, he led the Emmy-winning 2024 holiday campaign, Fuzzy Feelings, and the Emmy-nominated Apple TV+ campaigns, Call Me with Timothée Chalamet (2023) and Everyone but Jon Hamm (2022). Throughout his tenure, he has also worked across Mac and iPhone, contributing to campaigns such as Behind the Mac, Fly Market, and Sway. In his expanded role, he will continue to lead creative direction for Apple TV+, Mac, iPad, and holiday campaigns through 2025.

“Nick is a one-of-a-kind creative whose work has consistently pushed the boundaries of what’s possible,” stated Brent Anderson. “His creative talent has delivered both business and cultural impact for Apple by harnessing emotion and wit.”

“I love working for a brand and agency where the sole expectation is to create work that impacts culture,” Ciffone added. “Being surrounded by so many talented people, there are moments—between the meetings and emails—where I actually forget this is a job and just get to make things with my friends.”

Before joining MAL, Ciffone worked with brands including adidas, ESPN, Google, Gatorade, Miller Lite, and Nissan at agencies such as 72andSunny and TBWA\Chiat\Day. His work has been recognised by Cannes Lions, D&AD, The One Show, ADC, Clio Awards, and The Webbys. He was selected for Adweek’s inaugural Creative 100 and received the Alumni Award from the University of Illinois, where he studied creative writing.

Cover image: Mariona Vilarós