Not just the tactical ad of the year, but also the Visa ad coup of forever. Maximum Effort has been allowed to change Visa’s famous tagline, Everywhere You Want to Be.
The Visa campaign plays on the Fyre Festival disaster of 2017, tying it all together by adding … and Some Places You Really Don’t to the classic tagline. Could it underline that Visa is widely accepted with more wit, charm…and impact?
Note: The commercial also uses the original Fyre name and logo, which was recently purchased by an unnamed buyer on eBay.
