McDonald’s Netherlands is giving fans the chance to create their ultimate McDonald’s order as well as a personalised mini-campaign to go with it, rallying support to make their order the most beloved in the country.It’s a competition to find the ultimate Fan Favorite. The most popular choices will even be featured in a nationwide online and outdoor campaign.

The digital-first campaign was developed by TBWA\NEBOKO in collaboration with Ace Social and OMD Netherlands.

“This campaign is all about celebrating the diversity of taste preferences,” stated Stijn Mentrop-Huliselan, CMO of McDonald’s Netherlands. “We’re giving our fans the power to put their favorite order on the menu—quite literally. It’s a true example of ‘sharing the pen,’ showing that McDonald’s has something for everyone.”

Dani Polak, head of creative innovation at TBWA\NEBOKO, added, “With this campaign, we’re taking personalisation and fan engagement to the next level. By leveraging generative AI and social sharing, we’re turning every McDonald’s fan into an ambassador of their favourite order—an innovative and playful way to strengthen brand experience.” The campaign covers social media, online video (OLV), TV, radio, outdoor, in-store, and the McDonald’s App.