TBWA\New Zealand and Eleven PR have claimed top honours at the PR Awards Asia-Pacific 2025 in Hong Kong, winning the Grand Prix, three Gold, three Silver and one Bronze awards across four campaigns and six categories.
TBWA\ New Zealand & Eleven PR full awards list is:
- Agency of Excellence – Grand Prix
- Sports: Reshaping Rugby – The World’s First TikTok Final – 2degrees – GOLD
- Financial Communications: Scammers Bloom – ANZ Bank – GOLD
- Best Sponsorship/Partnership: ANZ x AFC Day One – GOLD
- Best Sponsorship/Partnership: Reshaping Rugby – 2degrees – SILVER
- Experiential PR: ANZ x AFC Day One – SILVER
- Environmental: Answer the Call – 2degrees – SILVER
- Corporate Social Responsibility: Answer the Call – 2degrees – BRONZE
The awarded campaigns are:
- Day One for ANZ x Auckland FC – awarded in Experiential and Best Sponsorship/Partnership.
- Scammers Bloom for ANZ – awarded in Financial Communications.
- Reshaping Rugby: The World’s First TikTok Final for 2degrees – awarded in Sports and Best Sponsorship/Partnership.
- Answer the Call for 2degrees – awarded in Environmental and Corporate Social Responsibility
The winning work represents earned ideas that feed into culture and deliver brand and business success, from telco to banking to sport sponsorship.
Catherine Harris, CEO of TBWA\Group New Zealand, commented, “These wins reflect the power of disruptive creative ideas to deliver earned impact and the shared ambition of our incredible Client partners. When you bring creativity, earned media, and cultural insights together, you unlock work that doesn’t just get noticed – it gets results. We’re incredibly proud of the teams behind these campaigns – our joint TBWA\ and Eleven teams, our clients, and our collaborators. That this work has been recognised across so many categories – and with the Grand Prix – is a testament to their talent and hard work.”
See the full winners list here.
