There’s no wild creativity in TBWA\NZ’s Black Friday-Cyber Monday campaign for ANZ bank. It is, however, clever, interesting and compelling. That it looks plain in print, in fact, underlines its good sense message. The campaign juxtaposes the voices of excited Black Friday shoppers and Black Friday scammers. Both say exactly the same thing.
Listen:
The campaign aims to help ANZ customers fight online credit card fraud. The years’ prime buying season kicked off by Black Friday is also the year’s prime scamming season for fraudsters. The campaign promotes ANZ’s Dynamic Security Code that protects customers against online fraud.
The radio, print and social campaign is running across key shopping events, Black Friday and Cyber Monday, with Boxing Day to follow.
