McDonald’s is never going to borrow very much inspiration from French cuisine – not even its street food. But American street food? Well USA is hamburger heartland.

So McDonald’s has launched a whole new menu inspired by New York’s Street Food in France until May 30.

If there’s a romantic appeal to the classic American hamburger, there’s also a classic appeal to the Hollywood action drama.

TBWA\Paris has borrowed this second appeal for classic American McDonald’s menu campaign. With a little hyperbole. Everything is bigger in the States, after all.

Great storytelling by Ben Gregor of Moonwalk Films. All hail to the creatives at TBWA for the idea.

Credits:

Agency : TBWA\Paris

Executive creative directors : Benjamin Marchal & Faustin Claverie

Copywriter : Stéphane Kaczorowski

Art director : Sébastien Skrzypczak

Agency managers : Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira

CEO \Else : Maxime Boiron

TV producer : Elisabeth Boitte

Production company : Moonwalk Films

Director : Ben Gregor

Sound : \Else

Client: McDonald’s

Advertiser managers : Xavier Royaux, Camille Lopéo & Pierre Loiseau