France is ending its curfews and while the problem of controlling Covid seems to be abating another problem is likely to return. Paris’ public spaces are not always safe at night.

According to an ONDRP Living Environment and Safety Study, in some places, 26% of women and gender minorities refuse to go out alone at night.

TBWA\Paris is helping HandsAway, a not-for-profit organisation fighting sexism and sexual violence, to bring awareness to the problem and allow women and gender minorities to feel safer in public spaces at night. 

In their campaign, Fearless Night, the partners are using 300 digital illuminated billboards already present in the public space, displaying white screens whose luminosity has been boosted by 20% to light up the darkest and most frightening streets of Paris from 9pm to 7am. HandsAway hopes to reawaken the debate on the necessity for every human being to enjoy their freedom in the street, whatever the time or place.

Last year, TBWA\Paris and HandsAway defended women’s right to wear whatever they want.

Two years before that, they launched the provocative film, Bunch of Dicks, that highlighted the problem of so-called “casual sexism”.

Credits:

Client: HandsAway
Client Team: Alma Guirao & Lucile Dupuy  

Agency: TBWA\Paris
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Directors: Morgane Alexandre & Sébastien Skrzypczak           
Account Team: Jonathan Serog & Julia Montagu  

Production: \Else 
Post-Producer: Eléonore Girard