For every action, there’s a reaction and for #MeToo, there’s a small but growing voice that takes women back to an era in which sexual harassment claims were seen as unfounded, or worse, neurotic.

The voice was birthed in France. French start-up, HandsAway, is pursuing the struggle against sexual harassment begun 18 months ago by releasing a video that pulls no punches about revealing what sexual harassment feels like to women.

The film gives voice to real women who describe in their own unedited words the ordinary violence of daily life.

Note: This film was made using real women’s stories. The film’s visuals represent how men who sexually harass women are seen through women’s eyes. There is no whitewashing. That the film is ugly – visually and verbally – underlines the need for it to exist.

HandsAway was launched over a year ago to allow women to give a testimony about their daily life and to collect this data (which was nearly non-existent) in order to create awareness about sexual harassment. The app also allows women to speak and build solidarity network called Street Angels.

With its a tracking system, the app allows people to post a geo-located alert if they have been the victim of sexual aggression, and allows the Street Angels to provide support.

Credits: 

Creative Agency: TBWA\Paris

Creative Directors: Benjamin Marchal & Faustin Claverie

Copywriter: Antoine Colin

Art Director: Ingrid Varetz

CEO TBWA\Else: Maxime Boiron

Account Management: Luc Bourgery, Jonathan Serog & Solène Pilliard

Director: Bishop and Gruber

Producer: Jennifer Bauche

Executive Producer: Teva François

First assistant director: Greg Barachin

Casting Director: Sonia Cascino

DOP: Pierre Edelmann

Steadicam: Mathieu Caudroy

Video Editor: Quentin Collombet

Colour Grading Graphist: Arthur Paux

Motion Design: Bastien Malmanche

Post Production: Melanie Bernard & François Schmith

Sound Production: TBWA/Else

Head of Music & Sound: Olivier Lefebvre

Client: HandsAway

Client Team: Alma Guirao