There have been dozens of emotional stories produced by various ad agencies that reaffirm McDonald’s roles in family life. And the great ones work because they’re real. They’re stories just like our families’ stories or of our friends’ families stories.

This one by TBWA\Paris, about what happens to the first child in the family when a second child comes along, is a great one.

Stories like this are sure to keep McDonald’s locked safely in family life – regardless of how high or low is the nutritional value of its food.

Credits:   

Agency: TBWA\Paris 

Executive creative directors: Benjamin Marchal & Faustin Claverie

Art Director : Sébastien Guinet

Copywriter : Josselin Pacreau

Head of TV : Maxime Boiron

TV producer : Elisabeth Boitte

General Manager: Luc Bourgery

Account Manager: Stéphanie Caude

Account Executive: Priscilla Vaudevire

Production company : Hellostranger

Director: Louis Sutherland

Producer: Christine Guilbaudeau

Post producer: Elise Gamboa

Sound production: TBWA\ELSE

Head of music & sound: Olivier Lefebvre

Music producer : Fabrice Pouvreau

Music: Alaska Ding DuNg Dông Song

Media Agency: OMD

McDonald’s team: Maurizio Biondi, Guillaume Huin & Julie Guillaumot