This should start a craze. McDonald’s has launched P’tit Fish & Chips – the idea being that it’s a go anywhere snack, and TBWA\Paris has launched a digital competition inviting the French to take a journey through the city in the shape of a fish. The winner will have the chance to win a pair of limited-edition sneakers, specially designed for this release. That’s very clever, but what is even more enticing is the campaign commercial. THIS should start a craze.

Watch what the bloke does to show his girl how much he loves her:

The commercial is running on TV and online.

Credits:

Client: McDonald’s
Client Team: Xavier Royaux, Anne Lainé, Clémence De Raulin, Vanessa Sales & Clémentine Teissedre Dalou 

Agency: TBWA\Paris
Chief Creative Officers: Benjamin Marchal & Faustin Claverie 
Art Director: Olivier Mularski  
Copywriter: David Philip 
Creative Lead Digital: Nicolas Barres 
Digital Copywriter: Rafael Riffiod
Account Team: Christophe Neyret, Marc Fraissinet, Margaux Wanin, Julia Montagu, Mathilde Lippmann & Nina Fernandes

Production: \Else 
Chief Executive Officer ELSE\: Maxime Boiron 
TV Producers: Guillaume Faurel & Yaelle Cattan  
Post Producer: Eleonore Girard 

Film Production: Division
Film Director: Simon Cahn 
Game Development: Sidney Bourgalle, Glenn Pezier, Antonin Barbier 
Music: Slaves Sockets