“On Christmas Day like every other day of the year, U knows how to take care of its customers.” This is the promise of French supermarket cooperative, Système U.

“Because we always take better care of our loved ones, U and TBWA\Paris imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.”

Think you’re about to watch another one of those soppy heart-wrenching Chrissy films? Well, it IS about a lonely old man. But it’s anything but a tear-jerker.

It’s a ridiculous romp. It’s full of Christmas joy. And you really don’t mind that it’s also full of product – because you’re having so much fun (albeit vicariously).

Merry – and we mean merry – Christmas from TBWA\Paris and U.

Credits  

Agency: TBWA\Paris

Executive Creative Directors: Benjamin Marchal & Faustin Claverie

Head of TV: Maxime Boiron

TV Producer: Amer Zoghbi

Account Management: Luc Bourgery, Philippe Senejoux, Delphine Abou & Eva Mellul

Production Company: Insurrection

Film Director: Vincent Lobelle

Sound Producing: TBWA\Else

Head of music and sound: Olivier Lefebvre

Music and sound: Ferdinand Huet, Thomas Jacquet & Eliot Just

Music : “Prisoner” by Har Mar Superstar

Media Agency: My Media

Client: Système U

U Team : Sandrine Burgat, Laurène de Demandolx, Céline Guérin