McDonald’s has launched its triple cheeseburger in all of its restaurants in France. TBWA\Paris has done more than make that known. It has made that the triple pattie triple cheese burger the ultimate object of desire.
The one thing that makes you want to live.
Check out how the agency did that here:
Credits:
Agency : TBWA\Paris
Executive creative directors: Benjamin Marchal & Faustin Claverie
Copywriter: Nicolas Roncerel
Art Director: Jeremy Armand
Account management: Luc Bourgery, Matthéo Pressmar, Camille Favriau & Agathe Bruneau
TV producer : Benoit Duchemin
Production company : Moonwalk Films
Director: Ben Gregor
Client: McDonald’s – Xavier Royaux, Camille Lopéo & Célia Refalo
