Some people have too much time on their hands. Those with a bent for maths have been filling social media with views on the McDonald’s Chicken McNugget Theorem, explanations of why McDonald’s chicken nuggets come in fours, sixes, nines, and 20.

TBWA\Switzerland has seized on the phenomenon – all that online interest, which includes conversations about who should get the last McNugget. What if you’re a group of 7, 11 or 16? You can’t share equally. The agency and McDonald’s Switzerland have shut down (or inflamed) both sets of wonderings with the single Chicken McNugget pack, aka, Chicken McNuggets of Love.

The idea is that everyone can order the exact number of nuggets they need to share fairly.

Credits:
Client: McDonald’s Switzerland
Chief Marketing Officers: David Smadja, Jean-Guillaume Bertola
Marketing Managers:  Severine Caspard, Morgane Zillweger 
Creative Agency: TBWA\Switzerland

Production Company: Markenfilm Switzerland
Director: Harald Zwart 
Producer: Florian Studer 
DOP: Simon Drescher 
Editor: Peer-Arne Sveistrup
Music: Mokoh Music Berlin
Sound: Jingle Jungle Zurich
Case Study Video Production: ViDo Production
Media Strategy & Planning: OMD Switzerland
Social Media: TBWA\Buzz