The Alliance of Independent Reps (AIR) has launched Spot in a Pocket, a new creative challenge open to filmmakers of all ages and experience levels.
The competition asks filmmakers to shoot a short commercial solely on a smartphone, telling a great story without the help of a large budget. The spec commercial can be any style or genre, and participants can use any editing platform.
Participants can choose to create a 30-second commercial for a real or imaginary brand for one of the following categories and objects: healthcare (prompt/object: thermometer), finance (prompt/object: wallet), sports (prompt/object: whistle), or household (prompt/object: mop).
Submissions will be judged on storytelling and production value by a jury of agency and production professionals. The contest opens on Monday, August 4, and closes on Friday, September 19. The winning director will receive a one-year subscription to Agency Source database, three free career consultation sessions with AIR members, and a profile feature story in Little Black Book and The Howler by Simian.
The showcase of all entrant work will take place on Monday, October 6. More information will be provided ahead of time.
Spot in a Pocket builds on AIR’s history of championing emerging talent. This year’s challenge is open to everyone, with no age minimums or background restrictions – student, professional, or enthusiast. AIR aims to provide easier access to the commercial production space, spotlighting undiscovered voices and proving that great ideas can come from anywhere.
