The ADVERTISING Club of New York and The International ANDY Awards have released three new films in their Inspiration documentary series.
The new films feature Paul Lavoie, co-founder of marketing agency, TAXI; Martin Puris, co-founder, chairman, and CEO of Ammirati & Puris; and Bob Scarpelli, former global CCO of DDB and adjunct professor at Northwestern University.
“Paul carved a pathway of influence that extended beyond Canada, inspiring a new generation of creatives,” stated Rob Guenette, former CEO of TAXI, the agency Paul founded in 1992. “His impact is a testament to the power of personality and creativity working together.”
Their stories are of innovative leadership and fearless creativity that have fundamentally transformed the landscape of modern advertising. The films explore their personal journeys, creative philosophies, and the industry-changing ideas they brought to life. More than interviews, they are living lessons in creativity, resilience, reinvention, and leadership.
The Inspiration series is created in partnership with Rick Boyko, former CCO at Ogilvy North America and former director of the VCU Brandcenter – and AICP.
The series now features over 25 industry greats, including Tom Burrell, Lee Clow, David Droga, Sir John Hegarty, Susan Hoffman, George Lois, Keith Reinhard, and now Dan Wieden, Jeff Goodby, and Rich Silverstein.
“This series is an extremely valuable contribution to the business and the art of advertising. It’s the accumulated knowledge of people who did it well,” noted Martin Puris.
Tom Burrell shares the tenacious journey from first African American to work at a Chicago agency to legendary owner of the agency that changed the way African Americans are portrayed in advertising. Dan Wieden tells how he came up with and sold Just Do It, for Nike, a line that millions around the world still wear everywhere, including on their hearts. Lee Clow, the creative soul of TBWA\Chiat Day talks about getting the call from Steve Jobs asking him to help rebrand Apple. Their one-time tease, 1984, is still recognised as the most popular and provocative Super Bowl spot ever. David Droga shares his journey from mailroom to founder of an agency that is transforming the industry as you read this.
Learn from maverick personalities such as George Lois, Susan Hoffman, Sir John Hegarty, and Carol Williams, the first African American vice president at Leo Burnett.
Watch the Inspiration series here.
The production is entirely pro bono, dedicated to educating and inspiring the next generation of creative talent.
“It’s about more than the past,” stated Brian Collins, CCO of Collins and adjunct professor at the School of Visual Arts. “It’s an inspiring blueprint for the future.”
