Doctors on Demand launched in 2015 to save Australians from Doctor Google’s grandiose “diagnoses”. The Core Agency and Love Media have used a little hyperbole themselves to create wonderful radio commercials that reveal the inner workings of people’s minds when they need a doctor.

The campaign is the first work for the brand following the agencies winning the account in a competitive pitch in February.

The new campaign highlights how people can now see a doctor on their own terms and get expert answers instantly without self-diagnosing using an internet search. Don’t worry about it. Doctors on Demand it is running in outdoor, digital, social and radio.

Christian Finucane, founder & creative partner at The Core Agency, stated, “As a hypochondriac myself, I know the perils of asking Dr Google. Our new launch campaign for Doctors on Demand solves this common practice by giving people instant medical answers they can trust.”

Kirsty Garrett, chief executive officer at Doctors on Demand, added, “We are excited to take our brand into new marketing channels for the first time and introduce virtual care to Australian communities that deserve better access to healthcare. Working with the expertise of The Core Agency and Love Media will fast track our growth strategy for brand awareness, patient acquisition and quality care.”

Credits:
Client: Doctors on Demand
CEO: Kirsty Garrett
Campaign Marketing Manager: Pierre Pommier

Creative Agency: The Core Agency
Founders & Creative Partners: Jon Skinner & Christian Finucane
Copywriter: Sarah Mould
Art Director: Nick Williams
Design & Animation: Sophie Adams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De

Illustration: Jacky Winter
Illustrator: Eirian Chapman
Executive Producer: Li Liang Johnson

Sound House: Rumble Studios
Sound Designer: Liam Annert
Sound Producer: Sarah Suassuna 

Media Strategy: Georgia Thomas 
Media Agency: Love Media
Head of Operations & Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Head of Digital & Technology: Robert Nagy