The D&AD Bulletin is a rare treat. It’s the cherry-picked content. What’s interesting, what’s insightful, what caught D&AD’s eye and what you need to know if you think you can be a superstar creative.
Let’s hope that there will be many more D&AD Bulletins on The Stable. Here’s your first one:
Good Campaign of the Week:
D&AD stands for creative excellence. Adland work for good doesn’t stand just because it’s good any more. Everyone’s doing it. So it has to be excellent. The six campaigns below made D&AD stop, look and applaud. These are there case studies:
The Heterophobic Taxi Driver for Hailo by Guns or Knives
[Here’s The Stable’s story on the sequel, The Three Year Old Taxi Driver for Hailo’s 3rd birthday]
The Most Eco-Friendly Campaign Ever for Biocoop by Fred & Farid.
[Here’s The Stable’s story on the campaign]
Vanguadist HIV Issue by Saatchi & Saatchi Switzerland
[Here’s The Stable’s story on the Confront HIV cover]
Real Girls of Moscow for Nike by Wieden + Kennedy
[Here’s The Stable’s story on the W+K campaign]
Battlefield Casualties for Veterans for peace UK
Tactical:
“Tactical creatives build little hooks into the content that grab onto ideas, trends and groups of people out there – with a whole lot more precision than the average YouTube video or TVC can. They’re called hashtags. D&AD examined campaigns that got exposure to people who maybe wouldn’t normally come across the campaign, through clever use of #hashtags.”
- The launch campaign for Ch4’s Humans by 4Creative
- A selection of campaigns for Wimbledon fans
- Jaguar’s Social Newsroom for Wimbledon, #FeelWimbledon
2015 Case Studies:
The stories behind three Black Pencil winners:
Branded Content: K9FM
Branding: G. F Smith
Film / White Pencil: #LikeAGirl
Points of view:
Eric Kallman on Integrated Campaigns
Judges on the future of Technology
Campaigns with a Classical Heart
Ideas Can Be Like A reusable Coffee Mug
Bits for Next
To appeal to aspiring snappers – 7 Portfolio Tips for Photographers from The Dots’ masterclass
An interview with our first ever Next Photo winner – Jeff Brown
Creativity Pays: Films to explain to school students, teachers and parents why they should work in the industry.
Competitive with Creativity: Patrick Collister is head of design at Google and D&AD training Ccourse Lleader for The Business of Ideas. He argues that as creatives, your currency is ideas, and that’s what clients are paying for…so ask yourself if you’re using your currency to your advantage.” http://www.dandad.org/en/being-competitive-your-creativity/
President’s Lectures
New Blood
Ellen’s storming job in extreme conditions on the NB Liveblog
Message left by five #dandad #newbloodacademy students who were @fitch_design
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