Last year, The Feds rebuilt its company model to accommodate clients who want content and advertising at more competitive prices. Now it has relaunched its commercials division, adding local freelance directors to its stable to accommodate clients who want the best work at the best price.

The Feds will now work in collaboration with its new collection of non-exclusive directors, pairing them with executive producers who have years of experience running jobs, understand the nature of the changing business model, and maintain trusted agency relationships.

Director, Adam Blaiklock

“We have made changes to the way we work at The Feds in response to how we see the market changing and the need for a company like ours to be nimble and agile in providing solutions to agencies and clients,” The Feds’ owner and executive producer, Michael Cook commented.

“We run on low overheads, with no top heavy management or representation structure and both the owners of the business are involved in helping make projects happen. Committed to delivering on solutions to meet the needs of the evolving advertising and media space, we look forward to adding to our available roster of talented directors.”

The Feds’ decision to restructure its pricing last year, has already expanded its range of clients, with work for Hahn, Yaffa Publishing, Westfield and Google coming its way.

Its new area, branded content, began to thrive immediately. The Feds recently turned a house into a garden for Stoneleigh’s Keyhole project via social media agency SOCiETY.

And teamed up with writer/director Kacie Anning to produce a web series for Sydney’s Festival of Dangerous Ideas, held at the Opera House.

Director, Kacie Anning

The production company is currently in production on a number of broadcast content projects, including an eight-part factual series for National Geographic Channels International and a two-part factual series, Becoming Superhuman for the Australian Broadcasting Corporation (ABC).

Its executive producer, Julia Peters, has also won the ABC inaugural format pitching competition at the Australian International Documentary Conference with an original format, The Detention Centre which is now in development.

“Our aim is to work in close collaboration with directors, agencies and clients to ensure we work with the most talented technicians available and make sure that production values are maintained,” Cook continued.

“We feel we can offer something unique to directors, while also offering agencies the stability of a known entity.”