Just days after the Oscars, while awards fever was still running high, another awards ceremony was held launched. The SchizAwards, by agency, The Good Company, worked with the schizophrenia NGO, PositiveMinders, aims to change perceptions about the mental illness that affects 1 out of every 100 people.
Mental illnesses are a frequent source of fodder for film and series creators, fuelling the collective consciousness. But such portrayals often misrepresent the reality of these complex conditions, reinforcing misconceptions and perpetuating stigmatising biases. 80% of fictional characters portrayed with schizophrenia are shown exhibiting violent behaviour, and 1/3 are cast as murderers. These misrepresentations contribute to a misinformed public perception, highlighting the urgent need for more accurate and empathetic representations.
The Good Company’s SchizAwards and campaign aim to reconstruct the narrative around schizophrenia and to distance public perception from the misleading portrayals in films, demystifying the mental disorder and fostering understanding and support.
The SchizAwards ceremony, which was posted on social media and at www.schizawards.com March 15, centred on a discussion analysing these portrayals from the most inaccurate to the most relevant, to enlighten the general public about the true nature of this psychological disorder.
Vincent Maraval, distinguished producer of The Artist, The Wrestler, Looking for Eric, Les Misérables, and Blue Is the Warmest Color, and champion of the SchizAwards, stated, “The film industry has drawn extensively from the narratives of schizophrenia. Yet, with the condition remaining widely misunderstood and its depiction in film often superficial, I take great pride in supporting the SchizAwards. My aim is to promote a deeper comprehension and awareness of this complex illness.”
The SchizAwards was hosted by Morgane Cadignan, comedian and radio commentator. It recognised films that have addressed the subject in a faithful or, conversely, inaccurate manner. Three awards were presented by a jury consisting of six experts (individuals living with schizophrenia, relatives, psychiatrists, directors, and actors):
- SchizAward for the film where the audience was led to believe a character was schizophrenic, when in fact, they weren’t
- SchizAward for the movie that aimed to show a person with schizophrenia but ended up with the most inaccurate portrayal – Ryan Reynolds
- SchizAward for the film that provides the best representation of a person living with schizophrenia – Jamie Foxx
The jury consisted of Nathan Hofstetter, director and actor living with schizophrenia; Naama Trottier, illustrator and veterinary assistant living with schizophrenia; Laurence Trouiller, regional delegate of UNAFAM Hauts-de-France; Eric Boucher, actor, Jean-Victor Blanc, psychiatrist, author, and founder of Culture Pop & Psy; andMarine Raimbaud, psychiatrist and expert on the portrayal of schizophrenia in cinema.
Jean-Victor Blanc commented, “At the heart of the SchizAwards lies a crucial mission: to use cinema as a catalyst for changing perceptions. It’s time to move beyond stereotypes and promote more accurate representations of schizophrenic disorders.”
Naama Trottier stated, “I have long fought against the stigmatisation of schizophrenia (and other mental illnesses). This program could change things and motivate the general population to learn about what schizophrenia truly is.”
Marine Raimbaud added, “The stigmatization of mental disorders is the main obstacle to the care of patients and future patients. Cinema is a medium I use with patients and students so I’m pleased to participate in the SchizAwards to fight against stigmatization.”
Nathan Hofstetter noted, “This condition is not just a pathology; it’s a gift, a heightened sensitivity, a strength, a genuine power. While cinema and societal perceptions often link schizophrenia with violence, in reality, it’s the complete opposite, it’s the love that we carry with all our strength.”
The event featured prominent guests, Jamie Foxx and Ryan Reynolds, or almost…Created by AI, a virtual Jamie received an award for his depiction of Nathaniel Ayers, a cellist who developed schizophrenia in The Soloist, and Ryan Reynolds for his portrayal of Jerry Hickfang, a man living with and trying to hide his schizophrenia in The Voices.
“Schizophrenia is probably the only illness that has made its way into everyday language. The general public uses it frequently and often incorrectly. Cinema has played a role in this. The SchizAwards are a way to use fiction to set the record straight,” commented Hadi Hassan-Helou and Nicolas Gadesaude, creative directors at The Good Company.
Credits:
Client: PositiveMinders
Co-founder & CEO: Jean-Christophe Leroy
Co-founder: Anne Leroy
Project Manager: Camille Ginet
Event Assistant: Noémie Blume
Artistic & Creative Director: Loïc Martinez
Agency: Espérance – The Good Company
Agency Manager: Luc Wise
Creative Directors: Nicolas Gadesaude & Hadi Hassan-Helou
Art Director: Eva Huguet
Copywriter: Joelle Elhajj
Motion Designers: Simon Leduc, Mathieu Hingray
3D Motion Designer: Vincent Viriot
Assistant Art Director: Lucie Dine
Group Manager: Léna Maignan
Project Manager: Stoline Pascal
Development Director: Nina Kurose
Strategic Planner: Marion Maringe
Web Developer: Jacques Decazes
TV Producer: Barbara Vaira
PR Manager: Nicolas Brodiez
Production: Téléphone Maison
Director: Florent Sabatier
Producer: Alexandre Meernout
Production Managers: Lisa Bottelier, Maude Houver
Sound Production: The
Post Production: Back-Up
Eco Production: Flying Secoya
Statuette Production: Artempo
Media Agency: Novad – Values
