Anytime Fitness Australia adds humour to working out with a series of audio ads by The Hallway with characters from range of music genres that inspire music fans to get gym-active. The new audio campaign extends The Hallway’s Find Your Fit creative platform for Anytime Fitness that launched late last year.

The campaign, that runs on Spotify and targets listeners across Australia’s most popular music genres, introduces listeners to a cast of unique gym goers whose music tastes complement their workout styles. Directed by Ralph van Dijk and produced by Made in Katana, the series of 30-second spots phonically illustrates distinct worlds through soundscapes inspired by each genre, overlaid with music tracks and narrated by characters that are brought to life by a mix of local and international talent. The campaign promises that whoever you are, and whatever your jam, you will find your fit at Anytime Fitness.

Caitlin Bancroft, chief marketing officer at Anytime Fitness, stated “This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way, and creatively demonstrate that Anytime Fitness is for Any body, Any time.”

Jessica Thompson, creative director at The Hallway, added, “What a pleasure it’s been to expand the Find Your Fit universe with the team at Anytime Fitness, and a particular joy to reunite with Ralph to do it. And if you’re as surprised as I was to learn Country is amongst the top 5 workout genres, I say we step into our spurs and see what all the fuss is about.”

Credits:
Client: Anytime Fitness
Creative & Media: The Hallway
Director: Ralph van Dijk
Production: Eardrum
Production: Made in Katana